This needle card was issued by the Pioneer Merchandise Company of New York in 1952 (the small print reads “copyright 52 Pioneer Mose. Co. New York”. It should be “Mdse”. The card was printed in Germany. The reverse is the same as the front. Some of the needles remain, but the threader is long gone.
The S.S. (Steam Ship) United States launched in 1951 and, apparently, was a real hot item for a couple of years thereafter. It was fast, maybe 40 mph on a good day. It held the record for speedy Atlantic crossings for many years. It’s now berthed in Philadelphia.