The Mark Strand Theatre, Broadway and 47th Street in New York, was built in 1914 and tottled along presenting shows and exhibiting moving pictures until 1951. That year, it became the Warner Theatre. In 1952, it became the Warner Cinerama Theatre. This card was issued sometime in 1953 to promote the brand-new Cinerama movie experience.
The building was demolished in 1987 to make room, eventually, for the Morgan Stanley building.