Yep, this is a Giant Post Card, 7″ x 11″.
The image is of a standard 1940s post card of downtown Asheville (J11) by Asheville Post Card Company. However, the image was scaled up for this linen-finish card printed by Standard Souvenirs & Novelties, Inc., Knoxville, Tenn. This may still have been issued in the late 40s.
Uncle Bob's Pix 